大象传媒

There is evidence of a shortage of talented individuals possessing an in-depth understanding of business management combined with data analytics skills. So successful completion of this innovative course will open up your opportunities and enhance your employability globally. This 22-month MBA gives you access to our state-of-the-art business analytics laboratory where you learn cutting-edge techniques including dimensional data modelling and data transformation methods. You also undertake data analytics tasks using top-tier platforms, including simulation software for hands-on exploration.

What will you study?

Innovation and Entrepreneurship Develop your skills in Creative Leadership to support continuous innovation and entrepreneurship in the dynamic global context.

Management Decision Making Develop skills in data-driven decision making to enhance your professional success.

Responsible leadership and sustainable management Develop a skillset that merges theoretical knowledge and practical application, positioning you as a valuable asset in any professional setting. This unit will empower you to effectively address the diverse demands of today's business environment

Strategy analysis and practice Build skills that are highly valued by modern organisations including critical thinking, effective communication, adaptability and ethical decision-making.

Digital business analytics Developing key employability skills, you evaluate and apply commonly used digital business analytics tools and techniques and digital analytical methodologies, including AI and machine learning.

Applied data analytics This unit takes a practical approach to learning data-mining techniques, emphasising their importance in constructing effective solutions for business problems. It underscores the significance of data-driven decision-making in the modern world. The curriculum covers various techniques and tools for collecting, visualising, pre-processing and analysing data while applying data-mining models in real-world scenarios. You learn SAS Viya, a cloud-enabled analytics engine that provides a modern platform for advanced analytics, machine learning and artificial intelligence.

Knowledge discovery and management A comprehensive exploration of how knowledge discovery and management may be utilised in contemporary business. You gain the knowledge and understanding you need to navigate the intersections between technology, data and informatics for effective organisational management.

MBA applied project All students on taught MBAs participate in the applied project as the culmination of your course. It is designed to support your employability and transition into the professional work environment through the application of management education to management practice, integrating the best available scientific, organisational and experiential evidence. This provides the opportunity to integrate your management and data analytics knowledge and skills.

Careers

On completing your MBA you will be well placed to fill a wide range of positions including roles in the digital and data analysis sector. Your team-working skills analytical abilities and understanding of management will be attractive to employers. You would be expected to enter into mid-level management careers in small/medium enterprises and larger organisations or start your own business. If you wish at a later point in your career you may pursue a Doctorate of Business Administration (DBA).