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Artificial Intelligence in Digital Marketing BSc (Hons)

University of Derby

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University of Derby

Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    3 Years

Course summary

Artificial intelligence and marketing both use data to make informed decisions, making this a great course to get you ahead in the graduate job market. You鈥檒l graduate with the skills to tackle some of the biggest challenges that society faces in terms of consumer behaviour, whilst applying your knowledge to offer future focused solutions.


KEY FEATURES OF THE COURSE


EMPLOYABILITY:

Combining two subjects will boost your employability and give you knowledge and expertise in two subject areas, making you a more versatile graduate


WORKING WITH INDUSTRY:

Take advantage of our connections with employers on work placements and projects


SPECIALIST FACILITIES:

Throughout your degree you will learn in a modern, flexible and supportive environment with access to specialist facilities


STUDY OPTIONS:

Some modules within this course offer the chance to study abroad to gain a global marketing perspective


NO EXAMS:

All assessment will be carried out through coursework, meaning there are no exams


HOW YOU鈥橪L LEARN:

Teaching methods for this degree will be varied, interactive and engaging. You will take part in: - Lectures and seminars 鈥� led by our own tutors as well as occasionally by guest speakers - Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs - Visits to exhibitions, trade fairs and companies - Placements and internships - Research projects


YOUR CAREER:

By completing a degree in Artificial Intelligence and Marketing, you will open up a huge range of job opportunities available to you once you graduate, including roles such as: - Machine Learning Engineer - Data Scientist - Business Intelligence Engineer - Robotics Engineer - AI Research - Brand Manager

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

拢 14,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

University of Derby

University of Derby

University of Derby

  • University League Table

    95th

  • Campus address

    University of Derby, Kedleston Road, Derby, Derby, DE22 1GB, England

VIEW PROFILE
The University of Derby has a diverse community of more than 2,000 students from more than 100 countries, studying at undergraduate and postgraduate level.
The International Student Hub offers extraordinary support during their studies.
Dedicated recruitment officers and university representatives travel to meet students in their home country to share information and insights on life in the UK.

Subject rankings

  • Subject ranking

    Communication & Media Stu

    65th out of 91 9

    89th out of 117 5

    44th out of 87 5

  • Entry standards

    / Max 206
    116 56%

    69th

  • Graduate prospects

    / Max 100
    70.0 70%

    34th

    10

  • Student satisfaction

    / Max 4
    3.17 79%

    32nd

    9

  • Entry standards

    / Max 227
    120 53%

    87th

  • Graduate prospects

    / Max 100
    72.0 72%

    92nd

    4

  • Student satisfaction

    / Max 4
    2.89 72%

    94th

    59

  • Entry standards

    / Max 204
    115 56%

    63rd

  • Graduate prospects

    / Max 100
    88.0 88%

    10th

    6

  • Student satisfaction

    / Max 4
    2.97 74%

    68th

    40

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