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BA (Hons) Applied Media will encourage you to utilise a range of different media skills to develop your own practice and portfolio. This might include areas such as creative photographic practice, film making, print publications or graphic media. The philosophy of the programme is underpinned by the concept of 360 Degree Media– this contemporary approach ensures that you are fully equipped for the 21st century media industry upon graduation. Due to the convergence of media practices and great technological changes within the industry, the course aims to bring together skills and methods of media production in relation to social, cultural, industrial, commercial and promotional environments. The structure of the course helps you to balance an understanding of specialist knowledge and a wider awareness across media industries. You will have the opportunity to work with local organisations such as the Cornwall Museum Group or the National Trust to produce creative media products. Guest speaker visits will take place throughout the year, allowing you to discuss ideas surrounding relevant media industries with professionals who know the business. Graduates from the course have subsequently become freelancers, while others have joined local creative agencies or marketing departments. Previous students have set up a sound engineering studio, a magazine design company, a video production company and a wedding photography business while others are producing work for several print and web publications around Cornwall. Other career options could include content creator, social media management, self-shooting director/producer, marketing, magazine design, print and web design and education.