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Advertising and Public Relations Management MSc

De Montfort University

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De Montfort University

Course options

  • Qualification

    MSc - Master of Science

  • Location

    City Campus

  • Study mode

    Full time

  • Start date

    29-SEP-25

  • Duration

    1 Year

Course summary

This postgraduate qualification is based on the latest theory and practice in the advertising and PR profession. With a strong practical element, this course will equip you with the knowledge and confidence needed for a successful management career in the ever-evolving advertising and public relations (PR) sector. The Advertising and Public Relations Management MSc programme enables you to learn, develop, and apply the best-practice skills and knowledge required to pursue a career in Advertising and Public Relations Management, to a range of relevant company or communication environments. The research and contextual-based learning approach enables students who are either new to the area of marketing, or experienced at an undergraduate level, to understand and apply management-level communication practices, in a global situation. Focusing on a management approach within advertising and PR, this course aims to enhance your understanding of the discipline and develop your managerial skills. You will gain knowledge and expertise in topics such as advertising strategy, consumer futures, corporate and brand PR, media planning, budgeting and control, with emphasis on how marketing communications activities interact with other functional areas within organizations and a wider range of stakeholders. The course is focused on two important areas of marketing communications and encourages the development of critical and analytical skills in all key areas of advertising and public relations. Through exposure to the wider business environment, you can also gain a rounded and thoroughly integrated view of the advertising and public relations functions. Industry-informed and relevant modules will develop your understanding of the cutting edge of advertising and public relations, and how these disciplines are influenced by the rapidly changing external environment. You will also face a final challenge to your emerging expertise in the form of a Marketing Consultancy Project or Dissertation.

Tuition fees

Students living in Hong Kong
(International fees)

拢 18,450per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

De Montfort University

De Montfort University

  • University League Table

    105th

  • Campus address

    De Montfort University, The Gateway, Leicester, Leicestershire, LE1 9BH, England

VIEW PROFILE
Block teaching offers a simple timetable and a better study-life balance. 90% of surveyed students said they enjoy focusing on one module at a time.
Students voted DMU in the top 30 best universities, and 8th in the UK for postgraduate opportunities (WhatUni Student Choice Awards 2024).
Located in a diverse city of Leicester, students can easily explore the UK, with London, Birmingham, and Nottingham all an hour or less away by train.

Subject rankings

  • Subject ranking

    Communication & Media Stu

    83rd out of 91 7

    67th out of 87 6

  • Entry standards

    / Max 206
    110 53%

    81st

  • Graduate prospects

    / Max 100
    63.0 63%

    58th

    6

  • Student satisfaction

    / Max 4
    3.08 77%

    50th

    29

  • Entry standards

    / Max 204
    107 52%

    77th

  • Graduate prospects

    / Max 100
    79.0 79%

    38th

    11

  • Student satisfaction

    / Max 4
    2.99 75%

    57th

    10

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