大象传媒

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  • Hong Kong
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  • Undergraduate courses
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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Liverpool Campus

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    1 Year

Course summary

Marketing is altering as technology becomes increasingly embedded in the flow of everyday consumption. Nevertheless, the human connection consumers wish to feel with brands can never be fully automated or outsourced. This makes marketing a wonderful choice for those seeking a career that hinges on the ability to generate empathetic and sustainable consumer solutions. The Advanced MSc Marketing programme has been carefully designed to provide you with a robust understanding of the commerciality and strategic underpinnings of this creative and fast-paced industry.The programme will provide you with expert knowledge of the academic and practical aspects of this vibrant discipline. We aim to future-proof your learning and employability across fields such as marketing analytics, sustainability, social media marketing, entrepreneurship, consumer culture and design thinking.In addition to the topics described, you will receive rigorous training in critical analysis, contemporary marketing theory and creative thinking.You will have the opportunity to culminate this learning in your final dissertation at the end of the programme which may take the form of an academic piece of research of your choosing, or instead be more applied in scope as a lengthier piece of analytical writing connected with direct business outcomes.

Tuition fees

Students living in Hong Kong
(International fees)

拢 30,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

University of Liverpool

  • University League Table

    19th

  • Campus address

    University of Liverpool, The Foundation Building, 765 Brownlow Hill, Liverpool, Liverpool, L69 7ZX, England

Personalised and supported entrance into the UK for international students.
Dedicated 'International Plus' careers offer for international students.
A global community of 280,000 alumni.

Subject rankings

  • Subject ranking

    5th out of 87 4

  • Entry standards

    / Max 204
    156 76%

    14th

  • Graduate prospects

    / Max 100
    90.0 90%

    4th

    26
  • Student satisfaction

    / Max 4
    3.13 78%

    24th

    4

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